Google has always presented businesses with unprecedented opportunities to start, sustain, and grow online. It’s also created an unhealthy dependence on the product set for many companies. Shifts in Google search result pages are shrinking the opportunities to earn organic traffic. Everyone is talking about it, including some of the top contributors in our industry....
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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A small sampling of expert advice and insight from Portent's blog.
NOTE: we are not lawyers. Please talk to your legal counsel before proceeding with compliance measures. In May of 2018, Europe grappled with online privacy with the implementation of GDPR. With a lot of gray areas around how US-based businesses should comply with GDPR and how enforceable the law was here, we instructed our clients...
When asked by a less digital-savvy acquaintance, “What do you do?” I usually answer by saying, “Connecting people and businesses.” Typically, that is what we do. In SEO, our job is to strategize and tweak our clients’ content to make it what searchers are looking for, so they click and convert—whether that is a newsletter...